You hear it in any book you pick up on writing. Show, don’t tell.
The visual picture you want to leave with people applies to so much more that writing. How does it go? I’d rather watch a sermon than hear one any day.
Believe it or not, showing instead of telling applies to marketing as well.
More than book signings and making sure stores carry your book, marketing is about building an audience to hear what you have to say. You have to woo the people you want to reach. Show your audience (don’t just tell them) why they should listen to you.
Don’t just talk about what you’re going to do, do it. Get your message out there for them to see.
“But I don’t have a book out yet.”
If you have your sights set on publication, the wooing of your audience starts now. Wherever your NOW is in the timeline of writing to publication. There are many days I wish I had a jump start on the marketing. Before the contract.
If it feels a bit overwhelming to consider all that is involved in the wooing process, just take it one step at a time.
A good place to START is building a blog. Before you get into the thick of a book release is a great time to fine tune your voice and your focus. So jump in with both feet.
Here are 5 tips for starting a blog:
- Be willing to learn from successful bloggers.
- Provide quality content.
- Post when and how often you promise your readers.
- Keep it simple. You don’t have to write long involved posts to be effective(no term papers please).
- Always give a takeaway.
- And remember to show. Pictures are a great way to create interest and bring in traffic.
I could go on, but I want to hear from you. What have you learned about the wonderful world of blogging on the way to getting your voice heard? Or maybe you have a favorite link to someone you are learning from.
Feel free to jump in and help me build my list.
And have a wonderful blessed day!
Angela D. Meyer lives in NE with her husband and two children whom they homeschool - recently graduating their son. She has taught Bible class for over 35 years and is on the leadership team of her local Christian writers group. She loves God, her family, the ocean, good stories, connecting with friends, taking pictures, quiet evenings and a good laugh. Someday she wants to ride in a hot air balloon and vacation by the sea.