Building a Platform: 3 Steps to a Simple Start

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Why start now?I don’t even have a book written.

Whether you self-publish or publish traditionally, you need an audience to read your book. That’s what building a platform is all about. For the most effective book launch, you want that audience built ahead of time.

When approaching publishers and agents, that is one key element they will look for.

For myself, involvement with social media was limited prior to my contract and the learning curve for building a platform took away from actual connection time with people as well as creative time to write my content.

How do I start without getting overwhelmed?
  • Keep it simple.Choose one social media venue at a time. Take time to learn the ins and outs before you add more.
  • Supply quality content, one blog post at a time. Don’t worry about offering the same amount of content as an established blogger. But keep your promises. If you promise to blog once a month or once a week, do so. People don’t like to follow links to dead ends. They want to discover what you do. Show them.
  • Focus on making connections. How would you connect face to face? Keep it real in your interactions. Be helpful, not just self-promotional. Visit other blogs and Facebook pages and comment. Join online writing groups and participate.
Think of everything you do online as a piece of the puzzle. You are building your reputation or brand as a writer. Your brand is what people come to expect from you. What you write about, how you write about it and what you do with it.
Action: Do you have a FB fan page? If not, start one (link back to previous FB article). This is a great place to learn how to interact with your audience. And if you’re not ready to start posting on a regular basis to a blog or feel overwhelmed at the thought, this is perfect. You can still share content – in bit size pieces.

Here are two previous posts about using Facebook to help you get started: Building a Platform Part 1  and  Building a Platform Part 2

Angela D. Meyer

Angela D. Meyer

Angela D. Meyer lives in NE with her husband and two children whom they homeschool - recently graduating their son. She has taught Bible class for over 35 years and is on the leadership team of her local Christian writers group. She loves God, her family, the ocean, good stories, connecting with friends, taking pictures, quiet evenings and a good laugh. Someday she wants to ride in a hot air balloon and vacation by the sea.
Angela D. Meyer

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