Whether you self-publish or publish traditionally, you need an audience to read your book. That’s what building a platform is all about. For the most effective book launch, you want that audience built ahead of time.
When approaching publishers and agents, that is one key element they will look for.
For myself, involvement with social media was limited prior to my contract and the learning curve for building a platform took away from actual connection time with people as well as creative time to write my content.
- Keep it simple.Choose one social media venue at a time. Take time to learn the ins and outs before you add more.
- Supply quality content, one blog post at a time. Don’t worry about offering the same amount of content as an established blogger. But keep your promises. If you promise to blog once a month or once a week, do so. People don’t like to follow links to dead ends. They want to discover what you do. Show them.
- Focus on making connections. How would you connect face to face? Keep it real in your interactions. Be helpful, not just self-promotional. Visit other blogs and Facebook pages and comment. Join online writing groups and participate.