Building a Platform: Facebook Part 1

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You probably don’t want the world knowing all the private details and information about your friends and family. You have two options. Create an author fan page or accept subscribers on your personal profile.

A subscriber is someone who follows you on your profile without being a friend. If you go this route, then on every post you will have to choose who sees that post. Anything you mark as public can be seen by these subscribers as well as anyone who chances by your page.
The benefit to this is not having to keep track of two pages. And it allows your fans to see the more personal you, something fans like.
For those of you who want to have an author fan page and for those still trying to figure out some of the details, here are a few tips and tidbits that you may find useful.
·         The cover photo needs to be 851 x 315 pixels. The cover photo may not have advertising in it. You cannot have a call to actions in it and it cannot be primarily text. Consider your cover photo part of your branding. It should in some way represent you and your message.
·         Your profile picture needs to be 180 x180 pixels. This will be the picture that shows up when the link to your Fan page is shared.
·         If you customize your app tabs, the picture needs to be 111 x 74 pixels. There are lots of cool things you can do with apps. We will cover these in part 2 of this post.
·         You have to have 30 fans before you can see your stats. The stats are useful in that they allow you to see which of your posts are reaching people.
·         The average engagement rate is 2%. To figure your engagement rate divide the number of people talking about your page by the number of likes. When you are checking out other Fan pages and see one that has a high engagement rate, see what they are doing.
·         If you have both a personal profile and an author fan page, then when you visit a blog and share it back to Facebook, it will share to the account you are signed in to at the time. When you leave a comment, you can usually choose which ID to use in leaving it.
Next week I will share more that I am learning about apps on your fan page as well as some ideas for sizing your photos.



Angela D. Meyer lives in Omaha, NE with her
husband and 2 kids.She is working to build her
platform and gladly shares what she is 
learning.  She is awaiting the release of her debut
novel Bruised Reed, Check out her website:

Angela D. Meyer

Angela D. Meyer

Angela D. Meyer lives in NE with her husband and two children whom they homeschool - recently graduating their son. She has taught Bible class for over 35 years and is on the leadership team of her local Christian writers group. She loves God, her family, the ocean, good stories, connecting with friends, taking pictures, quiet evenings and a good laugh. Someday she wants to ride in a hot air balloon and vacation by the sea.
Angela D. Meyer

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