How to Promote Your Book without Being Pushy

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Continued notes from Kat from the Q and A panel:
When our Q and A panel received questions from those attending WordSowers meeting in November, most people didn’t put their name on them. Jeanie added her name, and even if she didn’t, we know about her contract with “Chicken Soup” and applaud her tenacity—
The sign on my desk says,
If you don’t submit, you can’t sell.
 “My story will be in an upcoming Chicken Soup book.
Is there a protocol for promoting that without being pushy?
I currently have a (new) website, (new) blog, (new) author’s
facebook page, and (new) twitter account.”
We need to do more than applaud Jeanie’s sale—she’s moved ahead in building the blog, getting her facebook up and going and is on twitter. Yahoo, Jeanie. Great job.
Is there a non-pushy way to promote your book? Any book?
With “Chicken Soup books” you are paid for the manuscript and given 10 free books. What you do with the book from there is up to you. Of course, the publisher hopes that every author will sell books for them, but how?
In my case, I waited years to be accepted by “Chicken Soup Finding Your Faith.” I might not have promoted the book, but when I spoke in the northwest this summer, offering books after my presentation worked well.
How would I share a compilation if I didn’t speak? In the beginning—maybe 2005, I held book events at Parables, Divine Truth, Borders and Barnes and Nobles. Did I make any more money? No, but I connected with managers in each bookstore. When I did self-publish my book, those same managers allowed me to hold more book events and even carried my book in their stores.
When I sold any compilation in a church setting or to family and friends, I bought the books at half price—sold them for list price.
I didn’t quit my day job. This isn’t a huge money maker, but you begin to build your platform and your portfolio.
Angela Meyer held a book launch party when her book “Hope Starts Here” published. Why not hold a book launch party with “Chicken Soup?” Yes, it’s lots of work, but if your book is published in January or February, everyone needs a reason to celebrate and you will start building your audience for the future. Invite family, friends and ask them to invite more people. Most of them want to celebrate a new publication—get the word out, Jeanie Jacobsen, you are an author.
Kat Crawford

Kat Crawford

Katherine J. Crawford, author of Capsules of Hope: Survival Guide for Caregivers, is published in sixteen compilations and numerous articles. Known as the Lionhearted Kat, she resides in Omaha, Nebraska. Visit Kat’s website her journal through breast cancer and the loss of her husband: www.caringgiver/visit/org.
Kat Crawford

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