Nail the Tagline

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Courtesy of Gualberto107

Ever hammered a nail into a board, only to have it bend half-way through the wood? And when you take another swing at the curved nail, it squashes flat against the board. It doesn’t go deep to hold the construction together; it doesn’t form a strong bond.

Part of building an author’s platform includes creating a tagline.

A great tagline is a nail we can use as a connection piece across our social media sites, business cards, and email signatures.

Our tagline reveals who we are and what we do. It tells the purpose of our writing in a few concise words. 

courtesy of Arvind Balaraman

A great tagline forms a strong bond with our readers.

 And we need to nail it in around three to six words.

I’ve been struggling to come up with the perfect tagline for the last month.

For my writing some of the keywords are

Courtesy of tiramisustudio


When creating a tagline,
be aware of the acronym it forms.

Here are some I rejected because of it:

Truth Written (to) Encourage & Renew People (T.W.E.R.P.)
Sharing Love Openly (to) People (S.L.O.P.)
Sharing Love Under God’s System (S.L.U.G.S.)
God’s Plan of Salvation (G.P.S.)

The list goes on.

What’s your tagline? How did you come up with it?

Now on to

 Jeanie’s Super-Secret Newbie No-No’s

Photo courtesy of graur razvan ionut @


To recap what we’ve learned so far:
Week 1- Exclamation marks scream, “Newbie!”

Week 2- Annihilate Adverbs.

Week 3- Eradicate empty words. Really just skip them. I’m very serious.

Week 4- Use “Invisible” Words: said, ask, answer, and reply.

Week 5- Run off Run-On Sentences
This week- Clear out Clichés

Clichés are passé. We’ve grown up hearing them since we were knee-high to a grasshopper, but in writing they go over like a lead balloon. They stick out like a sore thumb. If we pull clichés out of the blue and use them in our writing, it throws a monkey wrench into our manuscripts. Make a last-ditch effort to show you aren’t wet behind the ears. Don’t let any grass grow under your feet–toss out those clichés like yesterday’s garbage ASAP. Bet ya’ dollars to doughnuts your readers will be tickled pink.

courtesy of rattigon
See, most new writers don’t realize clichés will either bore editors to tears, or make them madder than a wet hen. They’ll throw your submission into File 13 faster than greased lightning. Your writing won’t have a ghost of a chance at being read. So fix it in two shakes of a lamb’s tail. Put your best foot forward and pull out all clichés to make your writing sharp as a tack. That’ll stack the deck in your favor, and you’ll hit the nail on the head every time.

Since we all need to move forward, my Current Lofty Goal (AKA something I need to do, but put off) still is create a tagline, which as you now know has been my lofty goal for the last month.

My latest idea is: Sharing hope, humor, and encouragement through God’s love. What do you think? I’d love to hear your suggestions.

What challenges do you face in your writing life? We at Wordsowers want to help. Connect with us here or on our Facebook page.

Great news: sign up for our new free monthly newsletter to get help delivered straight to your inbox. It’s easy–the button is on the right side of this page, near the top. And don’t worry, we’d never do anything spammy like share your info. That would be lower than a polecat.

Jeanie Jacobson

Jeanie Jacobson

Jeanie Jacobson is on the leadership team of Wordsowers Christian Writers Group. Her book, Fast Fixes for the Christian Packrat, is available on Amazon. She’s also published in “Focus on the Family”and “LIVE” magazines, many Chicken Soup for the Soul releases, and Bethany House compilations. Jeanie teaches workshops geared toward helping new writers, and is working on a Christian-slanted YA fantasy novel. Connect with her at
Jeanie Jacobson

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