marketing

July 2017. “Blogs, Websites, Marketing and Other Things I’d Rather Not Do”

Author Miranda Sherman
Author and speaker Miranda Sherman says, "Writing a book is all fun and games but what you do after is key. Learn what's important in marketing yourself and your book after it's in print. Miranda Sherman is the author of two books, "The Mighty Fork; Healing Your Mind and Body with Food" (now in its 2nd edition) and "The Mighty Fork Student Workbook." Miranda is a popular speaker, teaches classe...
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4 Questions to Help You Determine Which Social Media to Use

When deciding which social media to use, ask yourself, "Who and where is my audience?" If your audience is 20 something, don't hang out at an AARP forum. Determine what kinds of things your audience enjoys and be a part of it. What is your purpose? Each Social Media platform (Twitter, Facebook, blog, Google+) has its strengths and purposes. Do a bit of research and see which fits with yo...
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5 Questions to Determine if Your Author Event was Successful

Only 2 people showed up at my book signing. At the craft fair, only a handful stopped by my table. At my first book signing at a store I sold 7 books.It’s easy to wonder if it was worth my time. Did it really make a dent in my marketing?At the first event I mentioned I shared chocolates and chit chat. I gave away free homemade beaded bookmarks. I shared about my writing journey and answered questi...
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10 Things You Need for an Author Event

You've worked hard to build your online presence. You also have to step outside and meet your future readers face to face. Enter author events. These range from speaking engagements to craft fairs, library events and everything in between. Be creative. Go where your readers are. At your event, you need to set up a display that gives your readers an opportunity to meet you, buy your book, ...
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Building a Platform: 3 Steps to a Simple Start

Why start now?I don’t even have a book written. Whether you self-publish or publish traditionally, you need an audience to read your book. That's what building a platform is all about. For the most effective book launch, you want that audience built ahead of time. When approaching publishers and agents, that is one key element they will look for. For myself, involvement with social medi...
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You Are Your Best Marketing Agent

“My heart is stirred by a noble theme as I recite my verses for the king; My tongue is the pen of a skillful writer.” Psalm 45:1 Do not expect the customer service rep to think OUTSIDE THE CUP. When I received notice an anthology, “Cup of Comfort Devotional for Mothers,” with articles from Audrey and me, was ready to ship, I started calling bookstores and churches. I learned right away i...
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