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Author: Angela D. Meyer

Angela D. Meyer lives in NE with her husband and two children whom they homeschool - recently graduating their son. She has taught Bible class for over 35 years and is on the leadership team of her local Christian writers group. She loves God, her family, the ocean, good stories, connecting with friends, taking pictures, quiet evenings and a good laugh. Someday she wants to ride in a hot air balloon and vacation by the sea.
Think of your website as your home on the web. Where you invite guests to come hang out with you a while. Just like you would prepare for guests to come to your physical address, you need to prepare to have them visit you online.
 
You want your guests to be comfortable staying around awhile, you want them to come back and you want them to bring their friends. In order to create such a place, your website should be inviting, easy to navigate and full of the kind of good stuff they will enjoy.
 
There are a lot of neat add ons you can have on your website, but there are 5 basic things everyone needs to incorporate into their plan for a winning author website.

A Professional Appearance

Take a look at the business websites out there. Stroll through their pages and get a feel for what it looks like. Generally speaking, they will be uncluttered with plenty of whitespace. Don’t add too much color. Keep the font simple – don’t go crazy with this, even if it is fun.
 
When there is too much busyness, it is hard to know where to go on a website to find what you need. And it can simply give you a headache.
 
Create an awesome about page: not just about who you are, but what can they expect on your website.
 
There needs to be blogging activity on your site. Not just quantity, but quality content.  This is generally where people will find the good stuff they like. The stuff they want to hang out a bit to consume.
 
Tools: (free) website building: Blogger, Weebly, WordPress 

Quality Images/Graphics

Every image should be sharp and clear. Your author picture needs to be professional quality. Having an image in each post creates visual interest. And according to Buffer, (https://blog.bufferapp.com/blog-images) visual content is more than 40 times more likely to be shared.
 
Tools: 
My pick where to find images: 

Photo Editing: Canva

Newsletter Sign Up Form

The best thing you can do for yourself is to start collecting emails of those people interested in what you write! When they give you their email, they are giving you permission to contact them directly and they are more likely to buy your materials than followers on social media.
 
Do this through a newsletter. Offer something of value to convince them to sign up. Then when you send out your newsletter, give them valuable information and share when your books are coming out.  
 
Tools: Mail Chimp, Canva (see link above)

Follow Buttons for All Your Social Media Profiles

Make it easy for people to find you! Put those buttons where they are easy to see.
 

Sharing Tools

Make it easy for your audience to share about you and your content without leaving your website. Some of the tools available are: social share buttons, Click to Tweet, Memes (make your blog photo something people will want to share), Pin it hover buttons.
 
Tools: 
Bitly to shorten your links 
Click to Tweet : How to create 
Canva (see link above) 
Images (see links above) 
 
Once you have your basics in place, there will be plenty of bells and whistles to add. Look around at what other people are doing then google how to get it done. There is a tutorial for just about everything!
What tools have you found helpful on your website?



photo credit: www.freedigitalphotos.net // cooldesign

photo credit: Free Digital Photos // Stuart Miles
photo credit: Free Digital Photos // Stuart Miles

You’ve gotten started on social media. Facbook, Twitter, maybe another. Are your profiles working for you?

A profile is more than the image you see at the top of Facebook, Google+, Twitter and any other spot on the web. It’s the about section, the presentation, the images.
If used well, profiles can be a window display for your business. A part of your branding. How people know who you are and why in the world they should follow you.
Here are 6 tips to make your profile work better for you.
  1. Be consistent among all your profiles. You don’t want visitors to your profile to wonder if they have reached the right spot. Use the same author picture (or at least from the same photo session), same colors, same feel.
  2. Use a professional quality author photo. It looks vastly different online from just a snapshot or selfie. If you want to be taken seriously (even if your act is comedy), then present a professional image.
  3. Use quality images for any graphics in your profile header. Make sure you own them or you have the appropriate permission to use them. Sometimes you have to pay and sometimes a simple attribution works. But, DO NOT just grab them from the web. Being on the web does not make them public domain.
  4. Fill out your profile completely. This is often the place where people connect with you. Because your message resonates with them. Because you went to the same school. Because you both love pets. Lots of reasons to connect and this is where you provide those reasons if they don’t already know you from somewhere else.
  5. ALWAYS have links to other places online they can find you. They may stumble across you in one social media, but prefer a different one. Don’t make them work to find you there. Make it so easy they can’t do anything but follow you.
  6. Be active on your profiles. This does not mean you have to tweet 30 times a day or post on FB a zillion times in a week. But when people stop by there should be life. No one wants to hang out where no one else is. How much is the right amount? Whatever you can keep up with. If you can only post once a month or once a day, do it faithfully.
Suggested Resource: Check out Canva to create great headers and covers for your profiles.
Have you found a creative way to use your profile?
photo credit: Free Digital Photos //Stuart Miles
photo credit: Free Digital Photos //Stuart Miles
When deciding which social media to use, ask yourself, “Who and where is my audience?”
If your audience is 20 something, don’t hang out at an AARP forum. Determine what kinds of things your audience enjoys and be a part of it.
What is your purpose? Each Social Media platform (Twitter, Facebook, blog, Google+) has its strengths and purposes. Do a bit of research and see which fits with your needs.
Where are you already? Don’t get caught up in doing it all. Not everything will be a fit. Are you already online? Start where you are. Build it up. Keep adding as you discover those places that are a fit for your message and your audience.
What do you enjoy? If you get a profile on Twitter, but hate it, you aren’t as likely to use it. Its better to have no profile there than an unused one. Your fans will want to see you active. Give a new spot a try, but don’t bang your head against the wall if its not working for you.
Remember from last week: your platform must be sustainable. It must work with your life if you’re going to maintain it.
Do you have a platform or marketing question you would like answered?
~ ~ ~
Writing Prompt:
The following paragraph is wordy! And pretty boring (serves the purpose of this exercise). Two challenges:
1) Tighten up the word count. Right now its at 60.
2) Give it some zing. Some interest.
Have fun! Leave a comment and let us know your new word count for challenge #1.
They went down to the store where there was a guy working that had sold them a broken toaster. They needed a toaster so bad because they didn’t have an oven, so they needed to get their money back. Then they would go and get one at a different store where their neighbor told them a sale was going on.
Resource Suggestion: JeffGoines
 “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” ― Toni Morrison

 

www.angeladmeyer.com

Platform/Marketing Tip

Start now to work on your platform. Don’t wait until you “need” it. A platform takes a while to build. Start early so you don’t feel pressured to do it all at once. Find a pace that fits you and your life so you won’t burn out.

Building an author platform must be sustainable 
to avoid burnout. (Click to Tweet)

Writing Prompt

photo credit: Angela D. Meyer
  • Set your timer for 10 minutes.
  • Write as much of a story/scene as you can.
  • Do not edit.
Suggested Resource: Michael Hyatt
Do you have a question you would like answered?
You’re beginning to understand how necessary an author platform is, and after last month’s post, you realize it doesn’t have to be overwhelming to build one. But what now?
At this week’s Wordsowers meeting (that’s tomorrow night, September 11), I will present Foundations for a Great Author Platform. We will explore 5 tools you need to get started. In the meantime, here are 7 things to keep in mind as you get to work:
Start. Don’t put it off or you may find yourself in a pinch.
Simple action plan. The more complex it is, the more overwhelming it can be.
Salient message. Don’t muddy your message with a bunch of peripherals.
Stick to it. Keep accounts active. Keep going, don’t lose momentum.
Synergy. Connect and cross-promote with others. 
Savory. Make your message “tasty” and attractive.
Satiate. You cannot give out of an empty cup. Take care of the asset (that’s you).
And if you missed it, here is a short summary from my August post.
          Start early and work slowly to make it happen.
          Learn from the experts, then make your own way.
Formula for Building Your Platform:
Audience (know who they are and where they are) + message(content) + style (voice) + social media platforms (and there are tons!!!) + technique = Platform
 
When things don’t work exactly like we want after following an expert’s book marketing advice, we can easily become discouraged.
Don’t get me wrong, we need to listen to what they say and watch what they do. We need to read and grow and improve our social media skills. If we want to sell our books.
A lot of what they have to say is on target and has broad principles that can easily be applied to multiple brands. However, there are a couple of things I have heard and seen implied by marketing techniques that can lead to quick discouragement.

#1 “If you’re spending more than 30 minutes a day on social media you’re doing something wrong.”

I actually read this one somewhere, but it is not a true statement across the board. It depends on your goals. If you are simply using it as a tool to make announcements or already have a large platform (or an assistant) then, yes.
HOWEVER, if your goal is to build relationships, then I have another version of the story. It takes time. Either a tiny bit at a time over a longer period or more time in a shorter period. It all depends on where you are in your platform building.
This is a good reason to start building your platform early. You CAN spend just a little bit of time each day and make it happen. But if you wait…and need that platform “yesterday”…then I hate to tell you, it will take more time than 30 minutes a day. It does not happen overnight.
Bad news: It takes time to build a platform.
Good news: A little bit every day can work if you have time to spread out your platform building, and start before you need it to be in place.

#2 “It worked for me and if you follow this formula you will have success.”

This one is more implied by all the ads for methods and classes and seminars out there. After a while all the blogs about building a platform start sounding alike. Really. But one size does not fit all. If it did – EVERYONE would have a quickly built, huge online platform. Granted, one size will fit a lot of people, but if you’re the one it doesn’t fit, it can be discouraging!
There is so much more to building a platform than someone else’s technique. Yes, there are principles that work across the board that you should keep in mind, but you have to personalize it. Make it fit your audience, your message and your style.
Here is a formula for you:
Audience (know who they are and where they are) + message(content) +style (voice) + social media platforms (and there are tons!!!) + technique = building a platform
Each element has multiple variables. And there are certainly variables I haven’t mentioned! This creates multiple ways to build your online presence. See how un-one-size-fits-all it is?
Bad news: you have to figure your own way to some degree.
Good news: this means you don’t have to be discouraged when someone else’s way doesn’t work for you.
What does this mean for you and me? It’s kind of like writing. You have to learn how social media works before you can make your own rules. Find your own voice in the world of social media so you aren’t drowned out because you sound like everyone else. I hope that encourages you like it does me.
Have you ever been discouraged be a piece of platform building advice you heard then applied to only find it didn’t work for you?

Have you found a way to truly connect with your readers that gets around the above two myths? I would love to hear from you.

Only 2 people showed up at my book signing. At the craft fair, only a handful stopped by my table. At my first book signing at a store I sold 7 books.

It’s easy to wonder if it was worth my time. Did it really make a dent in my marketing?
At the first event I mentioned I shared chocolates and chit chat. I gave away free homemade beaded bookmarks. I shared about my writing journey and answered questions. We laughed and created some memories. I connected with my readers.
I arrived early and met the author who had an event prior to mine. She bought my book and I bought hers. We traded contact information for a possible future guest blog post.
One of my other guests took a stack of bookmarks to place in her church library. She also planned to check with them about carrying my book. She took my contact info because she is part of a group that occasionally needs speakers.
The third guest was a friend and fellow writer. She had already read my book, but bought another one for someone else and talked to me about my donating a copy of my book for a worthy cause.   
Before the event started, I passed out invitations to around 100 people. I invited everyone I knew through my social media. The bookstore had it up on their FB page as well as a listing in the local book news spot of our Sunday paper.
My 2 new friends signed up for my newsletter. One was already signed up.
Even with only 2 guests, was my event a success? You bet. Here are 5 questions I use to determine if an event was worth my time.
·         Did I connect with my readers? Was I generous and kind to them?        Did we have fun and make memories?
·         Have more people heard about me and my book through this                event and the advertising for it?
·         Did I sell anything? Even if it’s only one person who likes my                  book, they can make a big difference sharing with their friends.
·         Did my email list grow?
·         Did my contact information make it into more hands?
It’s important in the process of building our platform,that we don’t forget the face to face moments.
Have you had a successful author event?

How did you determine if your event was worth your time? 
Angela D. Meyer, author of Where Hope Starts, lives in Omaha, NE with her husband of more than 23 years. She homeschools their daughter and recently graduated their son, who is now a Marine. She loves God and her family. She enjoys good stories and connecting with friends. Someday she wants to ride in a hot air balloon and vacation by the sea. 
Connect with Angela on her website or on Facebook. Sign up for her newsletter here. 
You’ve worked hard to build your online presence. You also have to step outside and meet your future readers face to face. Enter author events. These range from speaking engagements to craft fairs, library events and everything in between. Be creative. Go where your readers are.

At your event, you need to set up a display that gives your readers an opportunity to meet you, buy your book, and sends them home with something in hand that will tell them how to connect with you afterwards even if they don’t buy your book. You also want to use this event to build your contact list.

Your display should convey something about you and your book(s). If your writing is humorous or playful, let your display have that same feel. If it’s a Victorian or fantasy setting, your display should have that feel. It should be professional and well organized in its appearance. Make it something they will remember.

I didn’t know what to expect at my first event and took too much stuff. Afterwards, I decided I needed to carry everything I needed by myself in one trip. After the second event, I decided I didn’t want to reinvent the wheel every time I needed to pull together supplies for an event.

I created my event-in-a-box. One plastic tub filled with everything I’ll need except my books, banner and poster. These are too big to fit. The week before my event, I double check my supplies for anything I need to buy then load up my large bag and my box on wheels and I’m good to go.

Here are 10 things you need to take with you to your author event:

Table coverings. I have had large spaces and small spaces to cover, so I have more than one table cloth to choose from. I like to have a more elegant look and my table covering reflects that.

Decorations. A poster of my book with a stand to sit it in.  I like to add my Willow Tree figurine of husband and wife standing together. (these are things I have displayed in my home so although I could add these to the box, I don’t). The poster stand I use is a display stand for a plate or some other decoration. Add touches that give people an idea about who your are and what your writing is about.

Informational posters and stands. I have an informational poster that nicely displays the cost of my book. I also have one with information about my newsletter. I slide these into a plastic display stand. They look so much better if you type them on your computer instead of handwriting them. You may have different posters you use for different events. If you make a new one, keep it, you may use it again. I keep these in a folder so they won’t bend.
Sign up forms and clip board. Events are a great place to have people sign up for your newsletter. Maybe you’re having a giveaway and need entry forms. This helps to build your contact list so have something to offer in exchange for their information.
Pens. Be prepared for people to walk off with these – bring plenty of extras.
Contact information and marketing material. People like to take something with them. Have plenty of bookmarks and business cards. I have been to book events where other authors have NO contact info. Don’t even think about going to an event without some way of letting people know how to contact you/follow you.
Your book(s) and pens to sign. It’s hard to tell with books how many you will need. Be prepared with a few more than you think you will need and a way for people to order one if you run out. Don’t put too many up on your table at once. It will make it look cluttered. If you have a special color pen you like to sign with – I use purple-have more than one on hand.
Giveaway. I like to give a nice handmade bookmark to everyone who buys a book. If it is a small event, I will give one to everyone who comes. I also have chocolates to offer my future readers when they stop by my table. After using a glass dish several times, I have landed on using a basket to put mine in.Readers will remember your generosity and helpfulness. Is there something small you can give to your readers?

Cash to give change and (if possible) a way to take credit card payment. I also like to keep receipts for myself for tax purposes.

Snacks and water. I always add these to my bag– especially if I’m going to be by myself and don’t have any idea what will be available. Also gum or mints: I don’t want to visit with new readers with stinky breath.

Not everything goes with me every time, but I’m ready if I need it.

When I load up, I use a fabric hobby tote to keep my small items- pens, candy, bookmarks, business cards, and such – organized inside my bag. I have a large bag if I need more than will fit in my box on wheels and it sits nicely on top. If you use a box on wheels, you need a liner of sorts to protect your things from whatever may splash up from the ground.
As you do your face to face marketing, have you discovered a tip or useful item to have at events?
When developing your online presence, it is important to be professional if you want to be taken seriously. Here are a few tips ensure you are putting your best foot forward.
  1. When you create your online ID make sure they are the same on all sites. It’s easier to find you and establishes a stronger presence. Use similar colors and publicity picture on every site. This creates a cohesiveness for your brand.
  2. Update all profiles for all social media sites you are on. DO NOT leave them blank. Put contact information into each one. You are leaving bread trail for people to follow back to you.
  3. Have your pictures taken professionally. If a friend takes your pictures, make sure they are professional quality.
  4. Be active if you are on social media sites. An inactive site is worse than not having an account on that site. So, don’t bite off more than you can chew. You don’t have to post, share or Tweet every hour, as long as you post regularly. You can schedule your posts if you choose. There are various sites you can use for this.
  5. Keep it simple. An uncluttered website is more inviting to linger on.
  6. Write an interesting bio. Make sure it shows your personality while remaining professional. Write it in 3rd person to give it a more professional tone. If you like, you can write two with one more casual.
  7. If you use pictures on your blog posts, give the appropriate attribution. Just as you wouldn’t want someone to use your writing without permission, don’t use someone’s photo without permission. You can’t just grab any picture you see out there and use it. Check the rules of the sight you go to for permissions necessary.
  8. Have a way for people to keep up with you. Make it easy to find the links on your website. At the very least, you need to have a newsletter for people to sign up for. But many people would rather just follow you on Facebook or Twitter.
  9. Make your blog stand out. Templates are great for beginners, but if are able, upload your own picture. Some of the pictures provided with the templates get used in multiple places and start looking like worn out repeats. If you upload your own picture, google the size necessary for the particular social media site. Otherwise, the pictures may look stretched out or out of proportion. Fotoflexer is on online editor that is easy to use without downloading any software.
  10. As you post, remember how you want people to see you. For instance, I care a lot about politics, but rarely post about them, because that is not my “banner”.  Represent yourself intentionally the way you want people to see your brand. Some things I will post to my personal Facebook profile, but not to my fan page.
In everything you do to build your platform, do it right. Don’t just make do. Google it. Ask a friend. Watch a tutorial. Pay someone to do it for you. At the end of the day, you may just attract someone’s attention because your presence stands out from the rest.
What have you seen other bloggers do that scream 
“unprofessional” to you?
With the new changes on our blog, I’m a bit delayed getting the final part of this series out to you. But here it is.

Now that you have designed your newsletter and linked your freebie, you’re ready to send it out into the world.

Design the Mail Chimp sign up forms.

Slide #1
From the dashboard, click on the Lists button (#1).
When this screen comes up, click on the “Signup Forms” button (#2)







Slide #2
When this screen opens,
click on the General Forms button.

Slide #3
This screen is where you will design the look of your sign up form.
 
From the drop down menu (#1) you can choose which form to design: sign up,  confirmation, unsubscribe, etc. The bottom half of the page has all the design elements you need. Under build it, you will choose which fields you want. Under design it, you will choose the colors and overall look. If you need more explanation after exploring this portion, go HERE.

Once it is designed and you’re ready to share the sign up form, the box labeled #2 has the link you can share to take people to your form.

~ ~ ~

If you want to embed the form onto your website, go back to the screen shown in slide #2 and click on Embedded Forms.

Slide #4
This screen will come up. In the #1 line, type in the title of the form as you want it to show up. Then copy and paste the code from box #2 to the location you want your sign up form.
If you want to integrate a sign up form into your Facebook page. Go HERE.
 
~ ~ ~
slide 5
Send it. Go back to the campaign tab and choose your campaign (slide 5).
From the design screen below (slide 6) if you have done all the steps, choose the confirm button at the bottom of the screen. From here you can preview the newsletter as well as send a test email to verify the newsletter comes through looking just the way you want it. Test all the links.You are only allowed a few test emails, so be sure you are ready with all your content and buttons. For tips on sending out your test email, go HERE.
slide 6

With the free service, you will have to check back for new subscribers to send out the welcome edition to them. If you have a paid service you can use an auto-respond and not worry about it.

 
If you have any questions, feel free to leave it in the comments below. Or visit the wonderful tutorials that Mail Chimp provides.

Give yourself a pat on the back. You now have a newsletter and can start building your email list.

I hope you’ve started to design your newsletter and worked on your incentive for sign ups. If you missed last week’s post, catch it HERE. Today, we’ll pick up where we left off after we hear from Jeanie.  

Jeanie is a fellow Wordsower and newly published author with a story appearing in Chicken Soup for the Soul: Miracles Happen. Released February 4, 2014. Every week, she shares her journey experience of building a platform. 

Connect with Jeanie: website (you can sign up for her newsletter here as well) Facebook



Jeanie tell us about your WIP: King Elyon. The first chapter is one of your freebies and the book is the reason you’re building your platform. Tell us what your book is about. 

Orphaned twins Asher and Zadok slave in a nightmare world ruled by the brutal Overlord. A mysterious Voice in the night propels the teens on a daring escape. Pursued by vicious Watchers and other savage creatures, the brothers seek out the forbidden Wise Woman. Her startling revelations point them toward refuge with King Elyon, the powerful ruler of Galya.

Along the way lies and deceptions drive the brothers apart. With danger pressing on every side, each must decided who to trust. Will their journey lead to freedom…or destruction?
Who is your audience? 
I originally envisioned King Elyon for 5th-6th graders. Based on input I received from several authors, I have expanded it to a young adult fantasy novel applicable for both the CBA and ABA markets. I’m writing it as an alternative to the Harry Potter and Twilight type books.
Why this book? 
I’m praying that people who don’t know God will be drawn to him through it. At the same time, I shy away from being “preachy.”
You are going the indie route with self-publishing. Why not look for a traditional publisher? 
Julie Christensen’s self-publishing class struck a chord with me. The market is changing. Bookstores are closing.  A traditional publisher may be less likely to publish my work, given the wide range of established authors they already have. Self-publishing gets manuscripts to market quicker, and I have more control over my content.
  
Are you looking forward to Lee’s presentation at our monthly meeting next week? 
Lee has years of experience in the market, both as an author and as an editor, so I’m eager to hear what he’s sharing. I hope he touches on the editing aspect of self-publishing. I’ve seen self-published books that would have been great had they been edited. Even the most beautiful gems need to be cut and polished to make them shine.
How-to Link your freebie to your newsletter. 
1. Have your document in PDF form. 

2. Open the text box where you want the link to your freebie to appear.  Within the text in your text box, highlight the word(s) you want to link your document to. 


3. Click on the link button.


4. When this box appears, click on the arrow for the drop down menu. Choose “file”.

5. When the file manager box appears you can now upload the PDF document you have ready. Click on browse for a file then upload. For future issues, if you already have the file uploaded, you can choose “files” on the bar across the top and choose it from there. 


6. Once you have chosen the file you want uploaded, this box will appear. Click “insert”. Your document is now inserted into your text. 


7. At the top right of the design frame click on the preview and test button. On the drop down menu, click on “enter preview mode” (NOT send test email). From here you can make sure it looks right and test the links. 


I do not recommend sending a test email until you go back and check all your text, pictures and design. You can preview and test links at any time through the design process.

Next week, we will cover sign up forms, scheduling your newsletter and sending out a test email. 

If you have any questions, please leave them below.