I’ve noticed a few common threads throughout the articles I’m reading while I work to build my platform. Consistency. Value. Engagement.Consistency: Give your readers what you have promised them.
Frequency. If you tell them you will be blogging on Mondays. Then blog on Monday. If you want to blog 3 times a week and tell your readers, then do so. Better to blog once a month and be consistent than for your readers to never know what to expect. They will most likely move on.
Content. If they become followers on your blog because you write about your grandmother’s recipes, then all of the sudden you switch gears and talk about motorcycles, chances are you will lose your audience. Unless of course, you’re talking about recipes your grandmother used over the campfire while she toured the country on her motorbike.
Value: Give them something to make their lives better.
Listen. Find out what your readers want. What matters to them. Check out other blogs and see what gets people talking. Ask questions. Take a poll. Look at your stats and make adjustments according to which blogs attract the most interaction.
Make it count. Whether it is encouragement, education or entertainment, enrich your readers’ lives. I doubt they want to hear about how well you brushed your teeth. Unless you’re a dentist writing about the value of dental hygiene.
Engagement: Interact with your readers.
Talk WITH your audience, not to them. Invite them in by asking questions. Encourage them to comment by not filling in ALL the blanks. Make them a part of what you are doing. Give them ownership.
Call to action. Whether you ask them to like your fan page, leave a comment, retweet your message, or tell their friends, ask them to participate in some way.
There are more ideas out there than I could possibly write about. Undoubtedly you have found a few favorite tips of your own. Please feel free to jump in and share what you are learning.
Angela D. Meyer lives in Omaha, NE with her
husband and 2 kids.She is working to build her
platform while awaiting the release of her debut
novel Bruised Reed. Check out her website: