Last week, we had a great Hangout. You can still catch it here. We talked about building your platform starting with the basics: your website or blog. Today, you’ll find tips to make that website or blog look professional.
But first, let’s hear from Jeanie Jacobson about her progress building her platform from the ground up.
Jeanie is a fellow Wordsower and newly published author with a story appearing in Chicken Soup for the Soul: Miracles Happen. Released February 4, 2014.
What are you working on this week? I’m learning how to put email sign up buttons on my blog and website. According to the video tutorials, it’s a quick and easy task.
How is it going? Well…you’ll get a good idea from this piece of my last blog post: I started this blog last September by admitting I felt like Little Red Riding Hood wandering cyberspace with the Big Bad Blogging Wolf hot on my trail. I’ll be honest even though it’s embarrassing. That wolf is still breathing down my neck.
I need to set up an email sign-up form so nice people like you have access to my newsletters and fun insider stuff. It should be so easy to create, but I keep getting arrested by the techno-police.
At this moment I’m lost in cyber space on Planet MailChimp.
Danger Jeanie Jacobson! Danger!
MailChimp is owned by a conglomerate of out-of-work flying monkeys, bitter because the Wizard Of Oz was their last gig. To me their tutorials read something like:
“Link the snarfbladt with the poofathon utilizing the source code. However, if you plan to use a RSS feed, copy the 1st line of HTML into your rebakalator before dancing a jig in your pajamas. If that doesn’t work paste the last 3478 lines of code into the fizzmutter after pulling the flying giraffes from your doughnut maker.” Read Jeanie’s full post here.
What would you tell our readers who are reluctant to get started? Don’t let fear hold you back. Pursue the dreams God planted in your heart, no matter what your starting point is. I’m sharing my computer ineptitude publicly to encourage you. I’ll get better as I push forward. And so will you.
You’ll be hearing more from Jeanie as she shares her adventures in platform building.
As you build your platform, you want it all to look professional, starting with your blog/website. Remember, little things can add up to a great website experience. Here are 10 tips to keep you going in the right direction.
Develop your tag line.This will help guide the direction of your website or blog. It’s that short sentence that tells the purpose of your content.
Offer quality content. Be consistent, whether you post once a week or more. Start with what you know you can handle. You can always add extra posts.
Make sure any links on your website open in new page, especially if these links are to another site away from your own. Check to make sure no links are broken.
Add a picture to each post. Get permission to share and provide appropriate attribution when required. You don’t want people to randomly share your content that you worked so hard on, don’t share someone else’s even if it’s not the written word. There are lots of great places to find quality photos for free that are legal to use.
If you have several pages, make sure tabs are easy to find so people can make their way around your website without frustration.
Once you are on other social media sites, provide easy links to connect with you there.
Have a professional photo to use for your publicity picture. The high resolution is important. What you start showing up on other places, they will ask for one. And you want to look professional.
When you have books for sale, make it easy for people to find them for purchase. Also make a page about your writing, so people can decide whether they like your book right in the moment, before they leave your site and get distracted.
Create an about/bio page. Readers want to know about you. Be authentic.
Make your newsletter sign up easy to find. Best place, top right corner under your header.
Angela D. Meyer lives in NE with her husband and two children whom they homeschool - recently graduating their son. She has taught Bible class for over 35 years and is on the leadership team of her local Christian writers group. She loves God, her family, the ocean, good stories, connecting with friends, taking pictures, quiet evenings and a good laugh. Someday she wants to ride in a hot air balloon and vacation by the sea.